Gardar Eide Einarsson - Power Has a Fragrance
by Gunnar B. Kvaran

Gunnar B. Kvaran, Director of Astrup Fearnley Museum, has for many years been closely connected to the young art scene in New York and is well acquainted with Gardar Eide Einarsson, one of this scene’s leading figures. Kvaran’s introduction presents the exhibition and invites readers to go on a fascinating journey through Einarsson’s artistic universe.
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Notes toward a Report on the 5th Document Excavation of the DATA-ist Society of NWC, Fall 2111
by Sjón

Sjón is an Icelandic author and poet. He was awarded the Nordic Council’s Literature Prize in 2005 for his novel Skugga-Baldur, but is perhaps most known to the English-speaking world for having written lyrics for Björk. In his reflections on Einarsson’s art, Sjón creates a futuristic report with events set in the year 2111.
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Art, information, paranoia
by Ina Blom

Ina Blom is a Professor at the Institute of Philosophy, Classics, History of Art and Ideas at the University of Oslo, Her field of research is modernism/avant-garde studies and contemporary art with a particular focus on media  aesthetics. Her most recent book is On the Style Site. Art, Sociality and Television Culture. New York: Sternberg Press, 2007.
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A Larsen effect:
Gardar Eide Einarsson and the evacuation of forms
by Nicolas Bourriaud

The French curator and critic Nicolas Bourriaud has curated several large exhibitions and is a recognized theoretician. He is best known for his publication Relational Aesthetics. Bourriaud offers an insightful essay on Einarsson’s artistic method – how he plucks small symbols from the depths of today’s controlling society, puts them in the spotlight and then throws them back at us.
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